Which of the Following Statements Is Least True Regarding the Conditions

question 29

Multiple Choice

Which of the following statements is least true regarding the conditions John Barney identifies under which culture can be a source of sustained competitive advantage?

• A)Culture should be imitable
• B)Culture must be valuable for the firm
• C)If culture is common to most firms in the market,so that it reflects the influence of the national or regional culture,then it is unlikely to lead to a relative competitive advantage
• D)If factors of a firm's culture are easy to copy,other firms will begin to do so,which will nullify any advantage for the firm where the culture first developed
• E)Something about the firm's culture and values must be linked to the value the firm creates for customers

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