Examlex
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Central Route
A method of persuasion that involves deeply processing the content of a message, focusing on the argument's quality.
Endorsing
The act of giving public approval or support to something or someone.
Cognitive Dissonance Theory
The psychological conflict resulting from incongruous beliefs and attitudes held simultaneously, leading to a state of mental discomfort that individuals strive to reduce.
Self-Serving Bias
A common tendency for people to attribute positive outcomes to their own character but attribute negative outcomes to external factors.
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