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Loyalty Selling
A sales strategy focused on creating and maintaining long-term relationships with customers to encourage repeat business.
Personal Relationship
A connection between individuals based on emotional or social bonds, often characterized by mutual respect, understanding, and communication.
Personal Selling
A direct marketing approach where individual salespeople reach out to potential customers through face-to-face meetings, calls, or personalized messages.
Trade Sales Promotion
Marketing activities and incentives aimed at intermediaries such as wholesalers and retailers to encourage the stocking and promotion of a company’s products.
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