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Firms do NOT use microeconomic models to
SWOT Model
A tool for strategic planning that detects the strengths, weaknesses, opportunities, and threats associated with competing in business or planning a project.
Limited Financial Resources
Having restricted access to money or other assets, which can impact one's ability to make purchases or investments.
Powerful Rival
An opponent or competitor with significant resources, influence, or strength, often posing a substantial challenge.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market.
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