The Monopoly Can Shift the Demand for Its Product Rightward

question 60

Multiple Choice

The monopoly can shift the demand for its product rightward by

• A) accommodating entry.
• B) advertising new uses for its product.
• C) moving along the learning curve.
• D) All of the above.

---

Definitions:

Growth-Share Matrix

A strategic planning tool that helps companies analyze their business units or product lines based on market growth rate and market share relative to competitors.

Strategic Direction

The long-term path or course of action that an organization intends to follow to achieve its goals and objectives.

Multiproduct Firm

A company that markets and sells multiple product lines under one umbrella, often in related fields.