If Ben Values Good X More Than Good Y,and Catherine

question 73

Multiple Choice

If Ben values good X more than good Y,and Catherine values good Y more than good X,a firm can increase its profits by

• A) charging the same price for both goods.
• B) bundling the goods.
• C) selling the goods in a competitive market.
• D) charging one price per good.

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Definitions:

Multi-Question Approach

A sales technique that incorporates asking several targeted questions aimed at understanding the customer's needs and preferences.

Customer Benefit Approach

A sales strategy that focuses on explaining how a product or service directly benefits the customer, addressing their needs or solving their problems.

Referral

The act of recommending a person or service to someone else, often used in sales and professional services to acquire new clients.

Curiosity

A strong desire to learn or know something, which can be a driving force in investigative behaviors, innovation, and learning.