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One firm previously operated as a monopoly.Now,one potential entrant exists.Consumers would prefer
Mental Representations
Mental representations are the cognitive structures in our minds that stand in for objects, events, or concepts, allowing us to understand and interact with the world around us.
Self-efficacy
An individual's belief in their own capacity to execute behaviors necessary to produce specific performance attainments.
Self-schemas
Cognitive representations of oneself that organize and guide the processing of self-related information.
Personal Constructs
The individual and unique ways in which a person organizes and interprets their experiences to understand the world.
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