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-The above figure shows the payoff matrix facing an incumbent firm and a potential entrant.Assuming a fixed cost of entry,the outcome will be that the incumbent
Marginal Cost
The increase in total production cost that arises from producing one additional unit of a good or service.
Marginal Benefit
The enhanced happiness or advantage realized by consuming an extra unit of a product or service.
Optimal R&D
The most efficient level of investment in research and development activities that maximizes the potential for innovation and return on investment.
Expected-Rate-Of-Return
The predicted yield or profit from an investment over a specified period, considering the risks involved.
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