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How Can a Warranty at the Seller's Expense Signal That

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Essay

How can a warranty at the seller's expense signal that a product is of high quality?


Definitions:

Retail Price

The price at which goods are sold to the public, typically higher than the wholesale price.

Mark-up

Increment on the buying price of products targeted to offset operational costs and profits.

Selling Price

The price at which a product or service is sold to the consumer.

Mercola

A brand and website known for its health-based products and controversial wellness information.

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