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Explain why a firm may hire managers to operate outlets near the firm's headquarters,but may sell franchise rights for the outlets located greater distances from the headquarters.(With a franchise,the firm sells a brand name and a method of doing business to someone who then owns and operates the outlet.)
Two-Factor Theory
A psychological theory that proposes emotions are based on two factors: physiological arousal and cognitive labeling of that arousal.
Polygraph Principle
The polygraph principle is based on detecting physiological changes in the body as a response to questions, used to infer truthfulness.
Spillover Effect
The spillover effect describes a situation where an event in one context or domain influences events in another context or domain, often extending the impact beyond the initial area.
James-Lange Theory
A theory suggesting emotions result from the perception of bodily reactions to external events.
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