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The final step in the AIDA plan is a call for attention.
Low-Income
Refers to individuals or families whose earnings are significantly lower than the average, often defined by government thresholds.
Progressive Tax
A tax system in which the tax rate increases as the taxable base amount increases, meaning higher earners pay a higher percentage of their income in taxes.
Marginal Tax Rate
The rate at which the last dollar of income is taxed, indicating the percentage of additional income that will be taken as tax.
Income Increases
A rise in the amount of money received, especially on a regular basis, by an individual or group.
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