How Can an Organization Determine the Success of Their Investment

question 40

Multiple Choice

How can an organization determine the success of their investment in social media?

• A)By tracking the number of "likes"
• B)By tracking the cost of upkeep
• C)Using quantifiable metrics
• D)Using customer reviews and opinions posted on the sites
• E)By using customer surveys

---

Definitions:

Identified Sponsor

A person or organization that is publicly recognized as providing financial support or backing for an event, program, or project.

FCC Regulations

Rules and guidelines established by the Federal Communications Commission governing communications by radio, television, wire, satellite, and cable in the United States.

Pretesting

A method used to evaluate the effectiveness of advertisements, messages, or campaigns before they are fully launched.

Control

The process of steering or managing activities and processes to achieve organizational goals and objectives.