How Can a Sales Manager Instill a Customer Orientation Within

question 60

Essay

How can a sales manager instill a customer orientation within his or her firm?

---

Definitions:

Social Categorization

The cognitive process by which individuals classify others into groups based on shared characteristics or traits, contributing to identity formation and group perception.

Intergroup Conflict

A tension or clash arising from groups with differing goals, values, or interests.

Misperceptions

Incorrect or mistaken interpretations of situations, actions, or intentions.

Frustration

A psychological state resulting from obstacles blocking individual goals, leading to feelings of dissatisfaction and difficulty.