The Net Bundle of Benefits Customers Derive from the Product

question 10

Multiple Choice

The net bundle of benefits customers derive from the product you are selling is called the:

• A)CRM scope.
• B)Competitive offering.
• C)Value proposition.
• D)Customer delight

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Definitions:

Cultural Dimensions

Theoretical frameworks that describe the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis.

Global Marketers

Businesses or individuals that develop and apply marketing strategies on a worldwide scale, adjusting for cultural and regional differences.

Global Communication Strategy

A plan for managing and deploying communications across international borders, taking cultural and linguistic differences into account.

Languages

Systems of spoken, written, or gestural symbols and signs used by humans to communicate thoughts, ideas, and emotions.