Terry Has About a Dozen Highly Profitable Customers in Her

question 38

Multiple Choice

Terry has about a dozen highly profitable customers in her sales territory.One strategy she should consider is increasing the ____________ for those customers.

• A)Retention rate.
• B)Brand equity.
• C)4Ps.
• D)Supply-source management.

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Definitions:

Cognitive Interpretation

A process by which individuals perceive, analyze, and assign meaning to information and experiences.

Physiological Arousal

A physical state of heightened alertness and readiness for action, often involving increased heart rate, blood pressure, and sensory alertness.

Mirror Neurons

Brain cells that fire when a person or animal observes another carrying out an action; these neurons appear to be involved in empathy, language comprehension, imitation, and reading emotions.

Empathy

The ability to understand and share the feelings of another person, essentially putting oneself in another's shoes.