When Addressing a Customer's Loyalty to the Existing Supplier,a Salesperson

question 7

True/False

When addressing a customer's loyalty to the existing supplier,a salesperson should disparage the competitor's product.

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Definitions:

Underlying Principles

Fundamental concepts or assumptions that form the basis for a system, theory, or policy.

External Locus

A belief that one's successes or failures result from external factors beyond their control.

Cognitive Ability

The capacity to perform higher mental processes of reasoning, remembering, understanding, and problem-solving.

Need

A requirement necessary for an individual or organization to achieve a goal or address a problem.