Sales Managers Are Reluctant to Base Rewards on Customer Satisfaction

question 36

Multiple Choice

Sales managers are reluctant to base rewards on customer satisfaction because of the:

• A)Disincentives provided to selling.
• B)Difficulty in measuring changes in satisfaction.
• C)Possibility it might lead to increased relationship selling rather than transactional selling.
• D)Customer's reaction if they hear rewards are based on satisfying them.

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Definitions:

Economic Success

The achievement of financial prosperity or stability, often measured by income, wealth, employment status, or other economic indicators.

Wealth Gap

The significant disparity in the distribution of wealth, assets, and income between individuals in a society, often analyzed through lenses such as race, ethnicity, or gender.

Quadrupled

To increase by four times in size, volume, number, or intensity, often used in statistical, economic, and scientific contexts.

White Families

Refers to families composed of individuals who identify as or are classified in society as being of European descent.