Lisa Is a Marketing Consultant Who Is Trying to Help

question 125

Multiple Choice

Lisa is a marketing consultant who is trying to help a regional company design an advertising campaign that will appeal to the local population. Her report should take into account things such as the age, income, and ethnic composition of the area's population. What term best describes this?

• A) sociological warfare
• B) demographics
• C) natural resource management
• D) psychographics

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Definitions:

Decision Makers

Individuals or groups responsible for making choices that can have wide-ranging impacts on an organization or portion of it.

Relevance

The importance of information in making financial decisions, ensuring that financial data is significant and pertinent.

Indirect Method

A method for preparing the cash flow statement where net income is adjusted for changes in balance sheet accounts to reconcile to cash provided by operating activities.

Cash Dividends

Payments made by a corporation to its shareholder members. It is the share of profits distributed in cash.