What Is Cause-Related Marketing, and What Does It Seek to Accomplish

question 18

Essay

What is cause-related marketing, and what does it seek to accomplish? Give an example of how this strategy can be employed. (You can either describe a real-world example, or you can pick a well-known company and describe a way in which they could implement such a strategy.)

---

Definitions:

Scarcity of Jobs

A situation in which there are fewer job opportunities available than there are people seeking employment, often leading to high competition for employment.

Sandwich Generation

Middle-aged adults who are taking responsibility for both dependent children and parents at the same time, and being sandwiched by these obligations.

Human Relations

The study and management of how people interact in professional settings to increase productivity, satisfaction, and organizational effectiveness.

Talents and Abilities

Inherent skills and capacities that individuals possess, which can be developed and applied to various tasks or activities.