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List four consumer rights. Provide an example for each.
Porter's Generic Strategies
A framework that outlines three strategies for achieving competitive advantage: cost leadership, differentiation, and focus.
Sustainable Differentiation
Creating long-term competitive advantage by developing unique product features, services, or practices that are difficult for competitors to replicate.
Niche Market Segmentation
The process of dividing a broader market into smaller customer groups with specific needs, characteristics, or behaviors that might require individualized marketing strategies.
Customer Consolidation
The process of reducing the number of vendors or suppliers used by a company or merging multiple customer accounts or profiles into a single, unified account for better management.
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