When General Motors Introduced a Promotion Offering Customers the Employee

question 147

Multiple Choice

When General Motors introduced a promotion offering customers the employee discount prices for any vehicle, Chrysler and Ford followed the trend and offered the same program. This intense price competition among the three major automobile producers resulted in lower profits for all three companies. This outcome illustrates a problem for firms in what type of economic structure?

• A) monopolistic competition
• B) oligopolistic markets
• C) pure monopoly
• D) pure competition

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Definitions:

Investment Center

A business unit within an organization that is responsible for its own revenue, expenses, and investments, and is evaluated based on its return on investments.

Revenues

The total income generated from normal business operations, before any expenses are deducted.

Profitability

Refers to a company's ability to generate earnings over its costs and expenses.

Controllable Margin

Controllable margin refers to the amount of profit or income that can be directly influenced by the management's decisions, usually excluding fixed costs and overhead.