Researchers Collecting Data from Consumers in Other Countries Need to Consider

question 5

True/False

Researchers collecting data from consumers in other countries need to consider the mode of preferred communication for that consumer group.

---

Definitions:

Gaining Distribution

The process of making a product available in new retail outlets or channels.

Product Life Cycle

The stages a product goes through from development and introduction to the market, through growth and maturity, and eventually decline and withdrawal.

Introduction Stage

The phase in the product life cycle where a new product is launched into the market, characterized by low sales and potentially high costs.

Stimulate Trial

Marketing efforts aimed at encouraging potential customers to try a product or service for the first time.