The Last Few Decades Have Brought About an Increased Emphasis

question 65

Multiple Choice

The last few decades have brought about an increased emphasis on customer service due to growing consumer choice and purchasing power. Which of the following best describes the philosophy that customer satisfaction is the central focus of a business?

• A) behavioural segmentation
• B) survey research
• C) marketing concept
• D) ownership utility

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Definitions:

Sustainable Tourism

A form of tourism that seeks to minimize its impact on the environment and local cultures while contributing to generating income and employment for the local population.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts these processes have on the consumer and society.

Environmental Regulations

Laws and guidelines aimed at protecting the environment by controlling pollution levels, managing natural resources, and enforcing sustainable practices among individuals and businesses.

Environmental Strategy

A business approach that incorporates sustainable practices and considerations of environmental impact into its operations and decision-making process.