Which of the Following Is a Common Error Committed by Marketers

question 148

Multiple Choice

Which of the following is a common error committed by marketers when they are trying to generate customer satisfaction?

• A) putting too much emphasis on the marketing concept
• B) underpromising, thus setting consumer expectations too low
• C) focusing on value rather than price
• D) developing relationships with individual customers rather than focusing on the market as a whole

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Definitions:

Standard Normal Curve

A type of normal distribution that has a mean of 0 and a standard deviation of 1, represented graphically as a bell-shaped curve.

Area

A measure of the extent of a surface or shape, expressed in square units.

Z-score

An indicator that shows the number of standard deviations a particular value is away from the average.

Standard Normal Curve

A symmetric bell-shaped curve that represents the distribution of a standardized variable, with a mean of 0 and a standard deviation of 1.