Gatyam Appliances Is Trying to Build Customer Satisfaction

question 130

Multiple Choice

Gatyam Appliances is trying to build customer satisfaction. Which of the following strategies is most likely to help them achieve this goal?

• A) They should be very conservative, underpromising on product claims. It is better to have customers expect too little and end up being pleasantly surprised than to have them expect too much and end up being disappointed.
• B) They should build a close full partnership with every customer.
• C) They should focus on creating favourable customer perceptions but keep the claims honest and realistic.
• D) They should overpromise on the quality and performance of the appliances in order to generate the greatest possible interest.

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Definitions:

Key Resource

A fundamental input or asset used by businesses to produce goods and services.

Product Supply Curve

A graphical representation showing the relationship between the quantity of goods that producers are willing to supply and the market price.

Shift To The Right

A term often used in economics to describe an increase in supply or demand, represented graphically by a curve moving to the right on a graph, indicating growth or expansion.

Supply Curve Equation

The supply curve equation represents the relationship between the price of a good and the quantity of the good that producers are willing to supply, typically showing a positive relationship.