When B2B Marketers Divide the Market Based on the Characteristics

question 176

Multiple Choice

When B2B marketers divide the market based on the characteristics of customers, what type of segmentation are they using?

• A) product-use market segmentation
• B) demographic segmentation
• C) psychographic segmentation
• D) customer-based market segmentation

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Definitions:

Cultural Diversity

The existence of a variety of cultural or ethnic groups within a society, embracing differences in values, traditions, beliefs, and lifestyles.

Heuristics

Heuristics are mental shortcuts that simplify decision making.

Algorithms

Step-by-step procedures or formulas for solving problems, often used in mathematics and computer science.

Mental Sets

The tendency to approach problems in a certain way due to past experiences, even when a different approach might be more productive.