Which Set of Terms Describes Approaches Used by B2C Marketers

question 123

Multiple Choice

Which set of terms describes approaches used by B2C marketers to segment their markets?

• A) reactive, adaptive, and resistant responders
• B) opportunistic, altruistic, and grassroots buyers
• C) bleeding-edge, leading-edge, and seeding-edge customers
• D) demographic, psychographic, and behavioural factors

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Definitions:

Easement

A legal entitlement to access and use someone else's real estate without holding ownership.

Possessory Interest

A property interest in which an individual or entity has the right to possess and use property without owning it.

Land

denotes the earth's surface extending downward to the center of the earth and upward infinitely into space, including all things permanently attached naturally or by humans.

Freehold Estate

An interest in land that grants the holder full rights to use and control the land for an indefinite period.