Which of the Following Statements Applies to Psychographic Segmentation

question 44

Multiple Choice

Which of the following statements applies to psychographic segmentation?

• A) It is most often used in the B2B market.
• B) It is seldom used as the core basis for segmentation but instead complements other types of market segmentation in B2C markets.
• C) It is the single most important approach to market segmentation for both the B2B and B2C markets.
• D) It is the vital starting point for most efforts to segment B2C markets but is seldom used in the B2B market.

---

Definitions:

Attitude Formation

The process by which individuals develop their perspectives and feelings towards objects, people, or events, based on their experiences and thoughts.

Attitude Formation

The process by which individuals develop their perspectives and feelings towards objects, people, or events based on experiences and influences.

Direct Instruction

A structured, explicit teaching method that includes clear, specific instructions and demonstrations followed by practice and feedback.

Vicarious Conditioning

Learning behavioral responses through the observation of others' reactions to stimuli, without direct experience.