What Is an Advantage of Secondary Data When Compared to Primary

question 53

Multiple Choice

What is an advantage of secondary data when compared to primary data?

• A) It is usually more confidential.
• B) It is usually more relevant.
• C) It is usually less biased.
• D) It is usually less costly.

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Definitions:

Loyalty

A customer's willingness to repeatedly return to a company to conduct business due to the delightful and rewarding experiences they’ve had with the brand.

Punch Cards

Pieces of stiff paper that contain digital data represented by the presence or absence of holes in predefined positions, historically used for controlling machinery or data processing.

Brand Equity

The value attributed to a brand based on consumer perception, recognition, and loyalty.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically categorized into four elements: Product, Price, Place, and Promotion.