CDz 4U Wants to Build a New Store in Your

question 22

Multiple Choice

CDz 4U wants to build a new store in your community but needs to research the opportunity. Which of the following is likely the most cost-effective way to gather the needed data?

• A) beginning by collecting secondary data to narrow the list of possible locations and then using the results to focus primary research efforts on a limited number of possible locations
• B) relying exclusively on primary data collection because it can be customized to ensure relevance
• C) relying exclusively on secondary data, because it is less expensive and quicker to obtain, thus allowing the firm to free up both time and financial resources for the design and development of the actual store
• D) beginning by collecting primary data-the reason it's called "primary" is because it should be collected first; then, once the primary data is collected, use secondary sources to refine and verify the results

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Definitions:

Gastric Secretions

Fluids produced by the stomach, including hydrochloric acid and digestive enzymes, that aid in food digestion.

Coffee-Ground Secretions

Vomited material that resembles coffee grounds due to the presence of coagulated blood, often indicating bleeding in the gastrointestinal tract.

Culture Tube

A cylindrical container used in laboratories to grow and maintain microorganisms or cell cultures under controlled conditions.

Commercially Prepared

Referring to products or substances that are manufactured and sold by businesses, often in pre-packaged forms.