What Have Rapid Improvements in Digital Technology and the Rise

question 31

Multiple Choice

What have rapid improvements in digital technology and the rise of the Internet over the past 20 years resulted in?

• A) They have led to a decrease in the costs of marketing new products and services.
• B) They have caused an increase in the costs of marketing new products and services.
• C) They have shifted the balance of power away from customers and toward producers.
• D) They have contributed to a movement away from mass customization and toward more emphasis on demographic marketing.