In Recent Years, Marketing Has Focused on Developing Long-Term Relationships

question 78

True/False

In recent years, marketing has focused on developing long-term relationships with customers.

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Definitions:

Gathering Information

The act of collecting data or facts from various sources for analysis or decision-making.

Risk Aversion

The tendency to choose options that entail fewer risks and less uncertainty.

Risks

Potential events or situations that could lead to harm or loss, often requiring management or mitigation in various contexts.

Uncertainty

A condition where knowledge is restricted, making it impossible to accurately detail the current state, predict future outcomes, or acknowledge multiple possibilities.