Although Both B2C and B2B Marketers Segment Their Markets, They

question 155

True/False

Although both B2C and B2B marketers segment their markets, they use somewhat different categories.

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Definitions:

APICS

APICS stands for the Association for Supply Chain Management, a professional association for supply chain management and logistics professionals, offering certification programs and training.

PMI

The Project Management Institute, a professional organization for project management providing best practices, certifications, and education.

Fiscal Year-End

The completion of a one-year, or 12-month, accounting period that businesses use for financial reporting and budgeting.

Critical Decisions

Decisions that have a significant impact on the outcome or success of a particular process, project, or organization.