Environmental Scanning Is the Process of Segmenting the Market into Individual

question 39

True/False

Environmental scanning is the process of segmenting the market into individual responses to various products. This includes the benefits consumers seek from products and how consumers use products.

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Definitions:

Rounded Pebbles

Smooth, round stones typically formed by the prolonged action of water or other forms of erosion and weathering on rocks.

Sandstone

A sedimentary rock made primarily of sand-sized grains of minerals or fragments of rocks, classified as clastic.

River

A significant stream of water that moves through a natural channel, heading towards the sea, a lake, or joining another stream.

Breccia

A rock composed of broken fragments of minerals or rock cemented together by a fine-grained matrix that can be similar or different in composition to the fragments.