The Last Few Decades Have Brought About an Increased Emphasis

question 65

Multiple Choice

The last few decades have brought about an increased emphasis on customer service due to growing consumer choice and purchasing power. Which of the following best describes the philosophy that customer satisfaction is the central focus of a business?

• A) behavioural segmentation
• B) survey research
• C) marketing concept
• D) ownership utility

---

Definitions:

Merchandise

Goods that are bought and sold in business.

Biweekly

Every two weeks.

Algebraically

Pertaining to the use of symbols and the rules for manipulating those symbols in mathematics to solve equations or express formulas.

Percent Discount

A reduction from the original price of an item or service, typically expressed as a percentage of the original price.