Gatyam Appliances Is Trying to Build Customer Satisfaction

question 130

Multiple Choice

Gatyam Appliances is trying to build customer satisfaction. Which of the following strategies is most likely to help them achieve this goal?

• A) They should be very conservative, underpromising on product claims. It is better to have customers expect too little and end up being pleasantly surprised than to have them expect too much and end up being disappointed.
• B) They should build a close full partnership with every customer.
• C) They should focus on creating favourable customer perceptions but keep the claims honest and realistic.
• D) They should overpromise on the quality and performance of the appliances in order to generate the greatest possible interest.

---

Definitions:

Chief Accounting Officer

The Chief Accounting Officer (CAO) is a senior executive responsible for managing the accounting operations of an organization.

Controller

A senior position in a business responsible for overseeing the accounting operations and financial reporting.

Cash Position

The amount of liquid assets that are readily available to an individual, company, or organization.

Treasurer

A financial officer responsible for managing the treasury, including overseeing cash management, investments, and risk assessments of an organization.