Which Set of Terms Describes Approaches Used by B2C Marketers

question 123

Multiple Choice

Which set of terms describes approaches used by B2C marketers to segment their markets?

• A) reactive, adaptive, and resistant responders
• B) opportunistic, altruistic, and grassroots buyers
• C) bleeding-edge, leading-edge, and seeding-edge customers
• D) demographic, psychographic, and behavioural factors

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Definitions:

Accounts Receivable

Financial obligations of customers towards a company for received goods or services yet to be paid.

Debit Balance

The amount that remains in a financial account when the total debits exceed the total credits, often indicative of expenses or assets.

Credit Balance

Refers to the amount on the right side of a company's ledger account, indicating that liabilities, equity, or revenue have increased or that assets or expenses have decreased.

Accounts Listed

Refers to the organized list of all accounts used in a company's accounting system, which can include assets, liabilities, equity, revenues, and expenses.