Which of the Following Sequences Comes After Need Recognition in the Consumer

question 110

Multiple Choice

Which of the following sequences comes after need recognition in the consumer decision-making process?

• A) Information search, alternative evaluation, purchase decision, and postpurchase behaviour
• B) Information search, learning, and postpurchase behaviour
• C) Product search, benefit analysis, price analysis, and value analysis
• D) Cognitive dissonance, alternative evaluation, and learning

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Definitions:

Utility

Refers to the total satisfaction received from consuming a good or service.

Characteristics

Distinctive features or qualities that identify and distinguish something or someone.

Desired Outcome

The intended result or goal that an individual, organization, or policy aims to achieve.

Actual Outcome

The real result or end-product of a process, as opposed to the expected or theoretical outcome.