What Is the Most Significant Difference Between the Consumer Buyer

question 143

Multiple Choice

What is the most significant difference between the consumer buyer and the business buyer?

• A) The consumer buyer is more likely to negotiate on prices and features.
• B) The consumer buyer is unlikely to do any research.
• C) The business buyer bases purchases on specifications rather than on personal judgment.
• D) The business buyer has more flexibility.

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Definitions:

Autonomy

The ability or principle of being self-governing or independent; in developmental psychology, it refers to the development of personal independence.

Authoritarian

A leadership or governance style characterized by strict obedience to authority and often a lack of personal freedom.

Physical Punishment

The use of physical force with the intention of causing a child to experience pain, but not injury, for the purpose of correction or control of the child's behavior.

Latino

A person of Latin American origin or descent, often residing in the United States.