Within the Last Few Decades, Which of the Following Has

question 36

Multiple Choice

Within the last few decades, which of the following has greatly impacted marketing?

• A) a decline in the effectiveness of environmental scanning
• B) an increasing reliance on secondary sources of data
• C) the observation method of collecting consumer information
• D) a call for greater social responsibility and the increase in the use of technology

---

Definitions:

Quick Response

A strategy aimed at reducing lead times across the supply chain to meet customer demand more efficiently.

On-Call Labour

A workforce management strategy where employees are called to work as needed, rather than having a fixed schedule.

Specialized Processes

Unique or highly specific operations developed to achieve particular objectives in manufacturing, service delivery, or technology, often requiring specialized skills or equipment.

Management Coefficients Model

A formal planning model built around a manager’s experience and performance.