What Have Rapid Improvements in Digital Technology and the Rise

question 31

Multiple Choice

What have rapid improvements in digital technology and the rise of the Internet over the past 20 years resulted in?

• A) They have led to a decrease in the costs of marketing new products and services.
• B) They have caused an increase in the costs of marketing new products and services.
• C) They have shifted the balance of power away from customers and toward producers.
• D) They have contributed to a movement away from mass customization and toward more emphasis on demographic marketing.

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Definitions:

Retirement Savings Plan

A financial arrangement designed to allow individuals to accumulate funds to provide income during retirement.

Annual Contributions

The total amount of money contributed to a specific account or investment within one year.

Compounded Annually

Interest calculated once per year, where the interest of one period is added to the principal for calculation of the next period's interest.

Constant Growth Annuity

An investment or financial product that provides a series of payments that grow at a constant rate for a specific period of time.