Discontinuous Innovation Occurs When Marketers Find a New Use for an Existing

question 144

True/False

Discontinuous innovation occurs when marketers find a new use for an existing product or technology.

---

Definitions:

Price Increase

A rise in the cost of goods or services, affecting the purchasing power of consumers.

Widgets

A generic term often used to refer to any hypothetical manufactured good or product.

Sales Decrease

A situation in which the quantity of products sold by a company or in a market declines.

Demand Curve

A graph showing the relationship between the price of a good and the amount that consumers are willing and able to purchase at different prices.