The Purpose of Idea Screening in the New Product Development

question 225

True/False

The purpose of idea screening in the new product development process is to eliminate products that are inconsistent with company objectives or would be too expensive to develop.

---

Definitions:

Aggregate Expenditure

The total spending on final goods and services in an economy, including consumption, investment, government spending, and net exports.

Marginal Propensity

The tendency of an individual or household to spend an extra unit of currency, reflecting the change in consumption from a change in income.

Unplanned Inventory

Excess goods that businesses unintentionally accumulate due to lower-than-expected demand, leading to potential adjustments in production or pricing strategies.

Real GDP

stands for Real Gross Domestic Product, which measures the value of all goods and services produced by an economy over a specific period, adjusted for inflation.