The Rapid Pace of Technological Change Has Created a Need

question 280

True/False

The rapid pace of technological change has created a need and an opportunity for marketers to increase their use of technology more in an effort to reach a broader range of consumers with the right product at the right time with the right message.

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Definitions:

Stimulus Discrimination

The ability to distinguish between different stimuli, even if they are similar, often used in the context of learning and behavior modification techniques.

Stimulus Generalization

The process by which a conditioned response is triggered by stimuli that are similar but not identical to the original conditioned stimulus.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety by gradually exposing the individual to the feared object or situation in a controlled way.

Counterconditioning

A behavior therapy technique that involves pairing a positive stimulus with a fear-evoking stimulus to reduce the fearful response.