Lisa Is Thinking About Buying a Saturn Automobile

question 184

True/False

Lisa is thinking about buying a Saturn automobile. She has already visited the Saturn website and has been paying more attention to Saturn ads in magazines and on television. She is planning on visiting a Saturn dealership in the next few days to talk to a salesperson. If Saturn uses integrated marketing communication, its goal will be to coordinate the messages Lisa receives through each of these sources.

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Definitions:

Situational Ethics

A theory suggesting that ethical decisions should be made based on the specific context of a situation rather than fixed laws.

Deontology

An ethical theory that emphasizes duty, rules, and the inherent rightness of actions, irrespective of the consequences.

Virtue Ethics

A philosophical approach that emphasizes virtues, or moral character, in ethical decision-making rather than rules or consequences.

Ethics Of Care

A moral theory emphasizing the importance of interpersonal relationships and compassion as fundamental to ethical decision-making.