The Positioning Statement Is What Creates a "Hook" for the Brand

question 151

True/False

The positioning statement is what creates a "hook" for the brand in the consumer's mind.

---

Definitions:

Note Payable

A written agreement to pay a specific sum of money, usually including interest, at a future date.

Statement of Cash Flows

A financial report that provides aggregate data regarding all cash inflows and outflows a company receives.

Exchange

A marketplace where securities, commodities, derivatives, and other financial instruments are traded between buyers and sellers.

Land

A non-depreciable asset that typically refers to the solid surface of the earth that a business owns and uses for business purposes.