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In Promotion, a Successful Big Idea Must Be Meaningful, Distinctive

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In promotion, a successful big idea must be meaningful, distinctive, and believable.


Definitions:

Existing Price

The current market price at which a good or service can be bought or sold.

Total Revenue Curve

A graphical representation showing how a firm’s total revenue changes with variations in the quantity of product sold.

Linear

A relationship or function that can be graphically represented in two dimensions as a straight line, implying a constant rate of change.

Profit Maximizing

The procedure by which a company figures out the ideal price and level of production for maximizing earnings.

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