Billboards Are One of the Most Effective Ways to Reach

question 90

True/False

Billboards are one of the most effective ways to reach specific target markets.

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Definitions:

STM

Short-Term Memory, a capacity for holding a small amount of information in mind in an active, readily available state for a short period of time.

Verbal Codes

Symbols and structures used in language to communicate meaning, including spoken words, written text, and sign language.

Visual Codes

Refers to symbols or images used to represent information or messages in a visual format.

Encoding

The initial learning of information; transforming sensory information into a form that is memorable.