At the Most Fundamental Level, Why Does a Consumer Buy

question 52

Multiple Choice

At the most fundamental level, why does a consumer buy a product?

• A) to obtain status
• B) to obtain its core benefit
• C) to obtain its implicit benefit
• D) to obtain a lifestyle enhancement

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Definitions:

Virulence

A microorganism's disease-producing power.

Opportunistic Infection

Infection by microorganisms that can cause disease only when a host’s resistance is low.

Microorganism

Minute living organisms, such as bacteria, viruses, fungi, and protozoa, that can be seen only with a microscope.

Endogenous Infection

An infection in which an abnormality or a malfunction in routine body processes causes normally beneficial or harmless microorganisms to become pathogenic.