In an Effort to Design Innovative New Products, What Have

question 307

Multiple Choice

In an effort to design innovative new products, what have several leading-edge companies-including Electronic Arts, GE, and BMW-begun doing?

• A) using sophisticated laboratory analysis and expert computer systems to make the development process more scientifically rigorous
• B) outsourcing their design work to companies that specialize in this type of work
• C) allowing customers to participate directly in the product development process
• D) devoting a greater share of their internal resources to their marketing departments